The Relationships between Sport Spectators’ Experience, Destination Image, Event Image, and Behavioral Intention: The Case of the 18th FINA World Aquatics Championships

This study aimed to identify sporting event experience factors and examine the structural relationships among experience, destination image, behavioral intention using data from sport spectators of 18th FINA World Aquatic Championships in South Korea. The were collected a face-to-face questionnaire-based survey with 329 randomly selected aged over 20 years. Factor analysis, reliability, validity, correlation equation modeling analysis employed utilizing SPSS 22.0 AMOS 22.0. results indicate that entertainment, esthetics, escapism experiences enhance image image. Further, are strong predictors intention. local governments organizers should provide creative environment wide array potential experiences.